How to Post a Video on Instagram Without It Being a Reel: A Guide to Navigating the Algorithmic Maze

Instagram has evolved significantly since its inception, and with the introduction of Reels, the platform has become a hub for short-form video content. However, not everyone wants their videos to be categorized as Reels. Whether you’re aiming for a more traditional post format or simply want to avoid the Reels algorithm, this guide will walk you through the steps to post a video on Instagram without it being a Reel.
Understanding Instagram’s Video Formats
Before diving into the specifics, it’s essential to understand the different video formats Instagram offers:
- Feed Posts: These are the standard posts that appear on your profile grid and in your followers’ feeds. They can be images or videos.
- Stories: These are temporary posts that disappear after 24 hours. They can be images or videos.
- Reels: These are short, engaging videos that can be up to 60 seconds long. They are designed to be discovered through Instagram’s Explore page.
- IGTV: This is Instagram’s long-form video platform, allowing videos up to 60 minutes in length.
Why Avoid Reels?
While Reels are a powerful tool for reaching a broader audience, there are several reasons why you might want to avoid them:
- Content Control: Reels are designed to be highly engaging and often prioritize trending content. If your video doesn’t fit this mold, it might not perform well.
- Algorithmic Bias: Reels are subject to Instagram’s algorithm, which can be unpredictable. Posting a video as a standard feed post gives you more control over who sees it.
- Aesthetic Consistency: If you’re curating a specific aesthetic for your profile, Reels might disrupt that consistency.
Steps to Post a Video on Instagram Without It Being a Reel
1. Choose the Right Video Length
Instagram allows videos in feed posts to be up to 60 seconds long. If your video exceeds this limit, Instagram will automatically categorize it as a Reel. To avoid this, ensure your video is 60 seconds or shorter.
2. Uploading the Video
- Open Instagram: Launch the Instagram app on your mobile device.
- Tap the ‘+’ Icon: This is located at the bottom center of the screen.
- Select ‘Post’: Choose the ‘Post’ option from the menu.
- Choose Your Video: Select the video you want to upload from your gallery.
- Edit Your Video: Instagram provides basic editing tools like trimming, adding filters, and adjusting the cover image.
3. Avoid Reels-Specific Features
When editing your video, avoid using features that are specific to Reels, such as:
- Music: Adding music from Instagram’s library will automatically categorize your video as a Reel.
- Effects: Certain effects are exclusive to Reels. Stick to basic filters and adjustments.
- Text and Stickers: While you can add text and stickers to feed posts, avoid using Reels-specific options.
4. Posting the Video
- Add a Caption: Write a caption that complements your video. You can also add hashtags and tag other users.
- Choose Your Audience: Decide whether you want to share the post with all your followers or a select group.
- Share Your Post: Tap the ‘Share’ button to post your video.
Tips for Maximizing Engagement
- High-Quality Content: Ensure your video is of high quality, both in terms of resolution and content.
- Engaging Captions: Write captions that encourage interaction, such as asking questions or prompting users to share their thoughts.
- Consistent Posting: Maintain a consistent posting schedule to keep your audience engaged.
- Use Hashtags Wisely: Use relevant hashtags to increase the visibility of your post.
FAQs
Q1: Can I post a video longer than 60 seconds without it being a Reel?
A1: No, Instagram automatically categorizes videos longer than 60 seconds as Reels. If you want to post a longer video, consider using IGTV.
Q2: Will my video still appear in the Reels tab if I follow these steps?
A2: No, if you follow the steps outlined above, your video will not appear in the Reels tab. It will be posted as a standard feed post.
Q3: Can I add music to my video without it being a Reel?
A3: Adding music from Instagram’s library will automatically categorize your video as a Reel. If you want to add music, consider using external editing tools before uploading the video.
Q4: How can I ensure my video doesn’t get categorized as a Reel?
A4: To avoid your video being categorized as a Reel, ensure it is 60 seconds or shorter, avoid using Reels-specific features, and upload it as a standard feed post.
By following these steps and tips, you can successfully post a video on Instagram without it being a Reel, giving you more control over your content and how it’s presented to your audience.